Stop guessing what to charge for fertilization, weed control, aeration, mosquito control, and other lawn care services.
Enter your real costs, daily production numbers, product costs, and target profit margin. The calculator will show you the per-1,000 sq ft rate, base fee, and minimum charge you can use to price jobs more confidently.
Many lawn care companies price services based on what competitors charge, what they charged last year, or what “feels right.” But if your pricing does not account for labor, fuel, overhead, product cost, production capacity, and profit goals, it is easy to undercharge without realizing it.
This calculator helps you build pricing from the numbers that actually matter.
What the calculator gives you
Use the calculator to find:
Once you have your numbers, you can use them inside SPRAYE to build services, create estimates, schedule treatments, and bill customers more consistently.
Overhead is (generally speaking) anything that doesn’t change as part of delivering the services? Office staff, your salary, advertising, equipment costs, Rent/Mortgage, etc. Take the total of all of these for the year, then divide that total by the total number of days worked by all technicians while on a route.
You can always enter “0” as your minimum profit per service if you have no true minimum you are looking for there. However, sometimes these numbers can end up slightly off if you don’t have consistently full routes for your technicians, so that minimum profit per service can protect against those fluctuations.
Typically we recommend a goal profit margin of between 20% and 30%. If you are in rapid growth mode, you can aim for a bit lower to reduce friction on the sales side.
A good way to determine this # is to take the total square footage or stops treated by your technicians in a given round and then divide that by the total number of days worked. This should give you a good average to work from.
If you are utilizing P4P, this number is likely to change if you change your prices. For the purposes of this calculator, it is probably best to take the total amount paid per year per technician and divide it by the average number of days worked to get a good average.
Yes, this should be included in fuel expenses.
If you spot treat with a product, it is best to estimate the cost per k for the entire lawn. For instance, let’s say Product A costs you $4/k if you blanket apply it to the entire lawn. On average, you really only treat about 5% of your total square footage with this product. Your cost per 1000 sq ft for that product should be entered as 5% of $4 or $.20.
Reach out to support and we will be happy to provide you with a rate matrix broken down by 500 sq ft increments. If you want to see how SPRAYE can make pricing and invoicing easy for your business, set up a demo at calendly.com/spraye/live-demo
Learn why SPRAYE is trusted by hundreds of lawn care operators across the country.
100%. SPRAYE’s already made me way more money than the program cost. I love that now when someone calls in I can add them in right then and there from my phone and iPad and schedule them and be done. Average phone call is 4-5 minutes to quote, get their info input and added into the system.
Originally I was hesitant just because of the cost of a system like this but now I don’t know how I did without it 3 months ago. Lol
I can't say enough great things about this software.
Have questions? Want to see it in action? Even if you aren’t ready to move right now, you can still check it out and learn if SPRAYE could make a difference for your business. We promise: absolutely no pressure and no commitment necessary.
