How SPRAYE Helped Root Development Scale with Less Stress
Company: Root Development Owners: Kevin & Stacey Salters Started with SPRAYE: January 2022 Previous CRM: Real Green
Company Background
Root Development, owned and operated by husband-and-wife team Kevin and Stacey Salters, provides personalized lawn fertilization services. Like many small businesses in the green industry, they initially managed their operations using Real Green but quickly realized the need for a system that better fit their evolving needs. In January 2022, they made the switch to SPRAYE to streamline day-to-day operations and set a strong foundation for growth.
Challenges Before SPRAYE
Before adopting SPRAYE, Root Development encountered several hurdles common among small but growing lawn care businesses:
Manual Workload: Daily administrative work, including scheduling, invoicing, and routing, consumed over an hour each day.
Compliance Burden: Chemical and weather record-keeping required at least 30 minutes of manual effort daily.
Limited Automation: Reliance on printed invoices, outdated systems, and a lack of customer-facing digital tools slowed business growth and limited customer convenience.
Solution: Choosing SPRAYE
Kevin and Stacey were drawn to SPRAYE’s all-in-one CRM capabilities tailored specifically for lawn care businesses. SPRAYE offered built-in automation for scheduling, routing, invoicing, and compliance documentation—features that were missing or cumbersome in their previous software.
Implementation Process
The transition to SPRAYE was described as a major relief by the Root Development team. The platform’s user-friendly interface and time-saving automation features made a strong impression from the beginning. The Salters were able to offload repetitive administrative tasks and begin exploring tools they hadn’t previously had access to.
Results and Outcomes
The impact of SPRAYE on Root Development’s operations has been significant:
Customer Growth: The company nearly tripled its active client base, growing from approximately 200 to 564 active customers in under three years.
Time Savings:
Office Work: Administrative work has been reduced from over 7 hours weekly to as little as 50 minutes (10 minutes a day), with slight increases during peak estimating periods.
Compliance: Time spent on chemical and weather records dropped from 30 minutes a day to zero—SPRAYE automates it all.
Revenue Growth: Annual revenue grew from an estimated $180,000–$225,000 to well over $550,000.
Team Expansion: Root Development grew from a solo operation to a two-person team, with both Kevin and Stacey now managing the business together.
Operational Efficiency:
Electronic invoicing has nearly eliminated the need for printed invoices.
Routing and scheduling tools are described as “on point.”
Credit card payments and automated notifications have transformed client communication and payment collection.
Customer Testimonial
Kevin Salters shared his experience:
“It was honestly a massive weight lifted off our shoulders when joining the SPRAYE team! The auto per notification is a game changer. Having the clients be able to pay via credit card is another great accomplishment, and a 2025 goal is to move toward either pre-payment or having cards on file. Routing and scheduling is on point. We only print 5 invoices per application! All electronic invoices are amazing. I don’t use the system to anywhere near its full potential—and that’s another winter goal—to learn how SPRAYE can help make us even more accurate and efficient.”
Conclusion
SPRAYE has helped Root Development reduce administrative overhead, streamline operations, and drive impressive business growth in just under three years. By automating essential tasks and enabling digital-first customer experiences, SPRAYE has given Kevin and Stacey the time and tools they need to focus on service quality and strategic goals.
🎧 BONUS: Want to learn more from Kevin? He also hosts The Turf Nutrition and Management Podcast, where he shares insights on lawn care practices, business tips, and industry trends. It’s a must-listen for anyone in the green industry looking to sharpen their technical and business knowledge.
Want to experience the same transformation? Schedule a demo and see how SPRAYE can help you grow your lawn care business with less stress and more efficiency.
Testimonials
Don’t Take Our Word For It
Learn why SPRAYE is trusted by hundreds of lawn care operators across the country.
Greg Buck Weed Wise, Owner
Spraye is a powerful tool to manage your business. Callie and Brian are very helpful during the onboarding process. Initially, it’s a daunting process to get everything setup. Spraye is not your typical cookie cutter CSM. The platform has been well designed for business owners that desire an edge in running their business and managing operations. The delivered product after the initial setup is far better than any of the competitors in the lawn care CSM arena. I would highly recommend Spraye to any lawn care company that is serious about their success.
Mark Fausett
This will keep you on the lawns making the big bucks instead of worrying about everything being scheduled, tracked, and documented on paper. Wish I would have had this back in the day. Doing business would have been much easier.
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